audco Media, a digital agency based out of Bangalore, today announced the results of its New Normal strategic review setting out a five year plan for future business growth and expansion. This plan includes a range of additional investments into technology and talent to enhance Laudco’s proposition to clients and drive top-line growth.
The strategy announcement comes at a pivotal moment in Laudco’s journey, reflecting a renewed vision for the agency as a recognized leader in digital and experiential marketing by incorporating creativity, technology and data science.
Shubham Mehrotra, Chief Executive Officer and Founder of Laudco Media, said, “It is clear, now, more than ever, that our client’s needs are changing rapidly. As an agency, we are at the forefront of these changes and it is the right moment to capture the opportunities, combined with a streamlined structure with a digital marketing delivery platform built around the needs of clients.”
Since its founding in 2016, Laudco has worked closely with brands including Flipkart, Swiss, BetterPlace, Deccan Herald, Aditya Birla Group and JLL on a range of integrated digital marketing campaigns and on-ground events. Based on the agency’s current client growth trend, it expects to see like-for-like organic growth of at least 35% and forecasts annual revenues of approximately $7m by 2023.
“This represents a natural evolution of our business. Increasing our investments in technology and talent, enhancing our capabilities in the categories with the greatest potential for future growth. As well as improving our offer and creating opportunities for clients, this investment will drive sustainable, profitable growth for our shareholders,” says Shubham Mehrotra, Chief Executive Officer, Laudco Media.
Laudco’s future offer will cover four areas: strategy, marketing, creative and technology enabled services. Each of these areas is critical to delivering integrated digital services to the agency’s domestic, as well as international, clients and by bringing them together, will better serve client needs as they react to the changing marketplace. The four areas of this new strategy are:
● Strategy focuses on end to end digital and brand strategy, communication, market research, workshops and consulting
● Marketing focuses on social and content marketing, influencer, celebrity & affiliate marketing, media planning & buying, data science, AI driven solutions, SEO/SEM, public relations & experiential marketing
● Creative comprises of social and digital asset management, community building, branding and PR, user experience design, Web and UI design, illustration, graphic design and video/audio production
● Technology enabled services – our team of technology & data specialists build and operate marketing tools and technology that enhances Laudco’s portfolio and also increases the output for our clients.
Disclaimer – The information mentioned here has not been verified by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.