About me
I take global brands into India, and Indian brands across Asia. Thirteen years of it, and I've never once learnt a market from a report.
I started out as a journalist, running a newsroom in Kuala Lumpur before I'd graduated. Then two years at an advertising agency in Guangdong, where I learnt how differently the same idea lands in a new market. I came back to India in 2015 and started Laudco to help brands get that right.
Today I'm in Singapore. My weeks are split between clients, classrooms and travel: I teach at NUS, the University of Southampton, Masters' Union, Tetr and the IIMs, I co-founded Rufa Beauty in 2022, and I'm in a new market every couple of weeks. Meeting people is still the fastest way I know to understand a place.
[Highlights]
From newsrooms to the United Nations.
01
05
The United Nations
Three days with delegates from 125+ countries, speaking on AI in marketing and who owns the intelligence that shapes our world. My first time there was 2008, representing India as a Global Young Leader.
15+ awards
Young Leader of the Year from BTVI and ET Now, Exceptional Women of Excellence at the Women Economic Forum, Youth Achiever of 2023 at Jaipuria, and a place among siliconindia's rising CEOs of 2023.
TEDx: The Great Indian Taboo
My talk on sex education in India, and the silence women, children and sexual minorities get pushed into.
Watch the talkGoldman Sachs 10,000 Women
Selected for the programme at IIM Bangalore, where Laudco was also incubated at NSRCEL.
In the classroom
The Art of Communication at Masters' Union, and marketing and communication at NUS, Tetr, Southampton and the IIMs.
Ways to connect
Speaking, advisory, teaching, Laudco Media, a student call, or a coffee.
Take me there